Published On: 23 November 2023

In the ever-evolving landscape of finance, the spotlight on artificial intelligence (AI) prompts a closer examination of its role in investment advice. While AI’s capabilities are hailed in various sectors, recent trends suggest that, when it comes to financial decision-making, the human touch still holds unparalleled value.

In a digital age where AI permeates headlines, the intersection of technology and finance has become a focal point. Global events, such as the AI summit at Bletchley Park attended by influential figures like UK Prime Minister Rishi Sunak, highlight the growing influence of AI in shaping our lives. 

A distinctive pattern in recent months is the increasing inclination towards AI for financial advice, particularly in the domain of investment management. Research by Avaloq reveals that a considerable number of UK investors are open to integrating AI into their financial planning processes, including tasks like portfolio performance analysis. 

Yet, amidst the surge in AI adoption, a noteworthy majority—54%—express a preference for a hybrid approach. They advocate for financial advice that seamlessly combines insights from human experts and the analytical capabilities of AI. In contrast, only a modest 15% show full confidence in letting AI take the reins of the entire investment process. 

This dichotomy reflects a broader societal sentiment, acknowledging AI as a potent tool for streamlining processes and digesting complex information but stopping short of seeing it as a complete substitute for human judgment, expertise, and insights. 

In the realm of financial advisory services, the human touch stands out for several reasons. Personalised advice, rooted in a profound understanding of individual needs, circumstances, and goals, is pivotal. Human financial planners ensure a nuanced comprehension of clients, tailoring advice that aligns with their best interests— a facet that proves challenging for algorithms reliant on historical data. 

Regulation adds another layer of importance to the human touch. Human financial planners adhere to industry standards and regulations, such as the Financial Conduct Authority’s Consumer Duty, emphasising consumer-centric practices and positive outcomes for clients. Clients can easily verify a financial planner’s credentials, providing assurance of their reputation and client satisfaction. 

Moreover, the emotional aspect of investing necessitates human interaction. Market turbulence or venturing into unfamiliar investment territories can trigger emotional responses. A human financial planner offers a steadying influence, providing reassurance and guidance to navigate decisions during emotionally charged moments—a dimension where AI lacks emotional intelligence. 

In conclusion, while AI undoubtedly brings efficiency to financial processes, the enduring significance of the human touch in financial advice is irrefutable. The unique value proposition offered by human financial planners—emotional intelligence, regulatory adherence, and personalised understanding—continues to shine in guiding investors through the complexities of financial decision-making. 

If you have inquiries about managing your finances and working toward your financial goals, our team of experts is ready to assist. Reach out to us for a personalised consultation. 


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