Published On: 30 November 2022

We are delighted to have been awarded and recognised as 11th in the Financial Times Top 100 Financial Advisers 2022.

The Top 100 Financial Advisers are chosen based on Financial Clarity data, from ISS Market Intelligence. The annual rankings, which detail some of the best and fastest-growing advisory businesses from across the UK, provide a snapshot of the amazing work by advisers amid a turbulent few years.

Read below the Ft Adviser interview with Tony Dunne APFS, Director & Chartered Financial Planner:

The past 12 months have been a momentous year for Murdoch Asset Management, as the Hampshire firm has continued to grow and has broken through the £1bn assets threshold.

Tony Dunne, director and chartered financial planner at Murdoch, says this milestone had been achieved in part due to three acquisitions, but he said the other key to the firm’s success was consistency.

He says: “We have continued to be proactive during bear markets, working with clients to help them through the harder times.

“We are able to deliver generally above average performance. We as advisers and directors have our own money invested in the same portfolios so we have skin in the game.”

As well as acquisitions, Murdoch has grown organically, and during 2022 the firm hired a marketing manager to run its regular inheritance tax seminars, which are a source of new business.

Murdoch has also constructed a discretionary service that it will be rolling out soon.

Dunne said the recent turbulence in the markets has made organic growth “harder but still possible”.

He says: “At times like this you have to change your approach. Difficult times are better for acquiring existing business.”

In 2023 the firm will be focusing on developing its ESG proposition and will look for more acquisitions.

It is worth noting that Murdoch did not appear in the FTAdviser Top 100 IFAs in 2021 or 2020, so to reach top 20 status in an extraordinarily difficult year is a significant achievement.

Dunne says: “The most important thing for us is to continue to grow organically, and the acquisitions are icing on the cake.”


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